GroundFloor Media Expands Communication Service Offerings with Launch of Digital Strategy Division
Company integrates digital strategy, social media, design and development
capabilities as part of agency expansion
DENVER, April 26, 2012 –GroundFloor Media (GFM), a Denver-based agency with a focus on strategic communications, social media, crisis communication and reputation management counseling for clients, today announced an expansion of its core service offerings with the launch of its Digital Strategy division. The new division supports all of GFM’s communication service lines with a consistent and engaging digital presence enhancing client brands, reputations and, ultimately, results.
“The shifting dynamics of our industry demand a constant evolution in how agencies help clients communicate,” said Laura Love, founder and president of GroundFloor Media. “We experienced double-digit growth in our social media and crisis communication business during the past few years, and adding to our digital capabilities will only further enhance our integrated approach to success for our clients.”
GFM added a team of seasoned digital strategists to develop products and services and provide continuity of digital capabilities to enrich the agency’s offerings. The Digital Strategy team’s three senior directors include Stu Swineford, Bret Orton and Matt Stone. Each comes to GFM with decades of experience in the digital arena working with a variety of companies including Renewable Choice Energy, Wachovia/Wells Fargo, Hewlett-Packard, ING, Western Union, American Express, Palm Springs Harley Davidson, Boy Scouts of America, The Solar Foundation and Pinnacol Assurance.
The new Digital Strategy division supports GFM clients by implementing offerings that cover the full digital media landscape, including online research and targeting; measurement and monitoring; influencer engagement techniques; online advertising to enhance social media strategies; motion graphics and animation; brand enhancement; video production; SEO for communications campaigns and digital design and development, including websites and branded social media tools. The team also works closely with clients to create social media optimization programs focused on keywords and searchable language so that online and offline plans are working in tandem to build visibility, credibility and profitability.
One of the first products GFM’s Digital Strategy team created was the agency’s new Online War Room™. Launched in December 2011, this proprietary tool allows clients to mimic a wide range of online crises and issues, testing responses and outcomes in real time. Using a secure, non-public interface, the Online War Room allows the GFM team to work closely with clients to create customized training sessions across multiple social media platforms including Facebook, Twitter and the blogosphere.
“The social and digital spaces are already proving to be strong growth areas for GFM, and our Online War Room is proof that marrying digital strategies with more traditional public relations services, such as crisis communication, is critical to success in this fast-changing industry,” said Love.
Staffed entirely by seasoned industry pros, GroundFloor Media (GFM) is an award-winning public relations agency focusing on strategic communications, social media, reputation and crisis management and digital communications. Headquartered in Denver, GFM has more than 30 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco Credit Union and Starbucks Coffee Company have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.