GroundFloor Media Selected as Agency of Record by Examiner.com
GroundFloor Media to provide strategic counsel and support public relations initiatives to help fastest-growing news Web site expand internationally
DENVER, November 6, 2009 - GroundFloor Media Communications (www.groundfloormedia.com), a Denver-based public relations agency, has been retained by Examiner.com, the insider source for everything local and the fastest-growing news Web site in the country according to Nielsen Online. GroundFloor Media will work with Examiner.com and its existing communications partners to heighten awareness about the company and position it as the leader in delivering online hyperlocal news and information.
Launched in April 2008, Examiner.com (www.examiner.com) has grown more than 200 percent since the beginning of this year and now has more than 21,000 Examiners (Examiner.com’s expert writers) in 162 markets across the country, attracting 17 million unique readers each month. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, a Denver-based investment company.
Most recently, GroundFloor Media coordinated the international media outreach surrounding Examiner.com’s acquisition of Vancouver-based NowPublic (www.nowpublic.com), the largest participatory news network in the world.
“We have previously worked with Examiners to tell our clients’ stories, and now we have the opportunity to share Examiner.com’s story,” said Laura Love, president and founder of GroundFloor Media. “Our team’s expertise will greatly complement the internal marketing team and the existing communications partners, and we look forward to helping Examiner.com create greater brand awareness and achieve its aggressive expansion plans.”
About GroundFloor Media Communications Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that are on the leading edge of social media, experiential marketing, crisis communication and evolutionary public relations. Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, Coors Light, BNSF Railway, USA Cycling and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110 or visit www.GroundFloorMedia.com.