Toolbox

Oftentimes, the first question people ask us is, “What’s the difference between public relations and advertising? Marketing? Promotions?”

While we know that all the components of a marketing strategy are important, each specialty area is quite different. Knowing the difference can save you time, money and future headaches. And if, like us, you’re in the industry, this will give you an easier way to explain to your mother-in-law just what it is that you do for a living.

At GroundFloor Media, we pride ourselves on staffing accounts with only senior-level counsel and providing our clients with a hefty ROI. And while we think that getting your money’s worth is priority one, we often times hear from our clients that it’s the relationships we build that truly set us apart from the rest.

Why is that? Well, we think that PR should be a team effort. And it isn’t just the GFM team we’re talking about – but you and your company, too.

GroundFloor Media’s talented PR professionals strive to provide the very best counsel to each and every one of our clients. We understand, however, that working with a public relations agency is not always feasible when launching a new company or bootstrapping your business. That’s why we created this PR Toolbox.