Portfolio

Challenge

Challenge

Challenge

Challenge

The Emergency Preparedness and Response Division (EPRD) of the Colorado Department of Public Health and Environment sought to help increase the number of Colorado residents who assemble home emergency preparedness kits and receive seasonal influenza vaccinations. The EPRD partnered with GroundFloor Media (GFM) to build awareness for these initiatives through a reality competition.

Challenge

Viva Streets

Case Study: GroundFloor Media Helps Qdoba Bring the Street Food Trend Inside

Case Study: Countering a Class Action Lawsuit Using Both Traditional and Online Media

Challenge

Challenge

Challenge

Challenge

In early 2009, one of Colorado’s largest private employers became the focus of a class action lawsuit, which played out in both traditional and social media. To respond to negative information being disseminated throughout numerous forms of media, and to manage ongoing concerns among the myriad internal audiences, business community and legislators, GroundFloor Media (GFM) was engaged to handle crisis and issues management for the service provider.