The social network provides important lessons for executives—and a key forum for innovation and experimentation
Business Week
April 2, 2008
By John Hagel and John Seely Brown
For most business executives, Facebook remains a remote, somewhat mysterious, online frontier. Many executives harbor strong doubts that Facebook is at all relevant to "real business." After all, isn't it just a bunch of college kids sharing photos of drinking exploits and trying to hook up with each other?
