Blog

February 02, 2012 - Never Do This: Ghost Comment - There are very few actions or tactics in the world of social media that fall under the cat...[more]
January 31, 2012 - ‘Off the record’ vs. ‘on background’: What every PR pro should know before talking to the media - Read this story before you give a reporter what you presume to be confidential information....[more]
January 17, 2012 - What You Need to Know About SOPA and PIPA and Why it Matters to You - If you’ve been online at all over the past few weeks, odds are you’ve run across stori...[more]
January 13, 2012 - 5 takeaways from the Papa John’s debacle - The pizza chain became a lightning rod for criticism after it insulted an Asian-American woman, and ...[more]
January 13, 2012 - An Emerging Trend for 2012: The Collision of Social Media and Crisis Communication - The most frequent questions I encountered in 2011 included: what should we do when a detrimental sto...[more]

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