Oskar Blues | Telling the Brand Evolution Through an Infographic

Challenge

Oskar Blues Brewery has a robust story to tell - from its humble beginnings as a restaurant/live music venue to Lyons, CO, to one of the fastest growing craft breweries in the country, including three restaurants, a "Hops and Heifers" farm, a line of mountain bikes and a new brewery/restaurant/live music venue in Brevard, NC. The company needed a simple, yet effective way to highlight its busy 15-year history to distributors, bars, restaurants, the general public and the media.

Solution

GFM's Digital Strategy team worked with Oskar Blues to develop a thorough, highly visual infographic that highlights the company's multiple milestones and accomplishments since 1997. The infographic chronologically combines more than 35 milestones, telling the Oskar Blues story through 27 different images in a format that is easy for end-users to understand, and one that can be used across a variety of mediums (website, social media, emails, point-of-purchase and during trade shows and presentations).

Result

In the three weeks following the infographic's creation, it was used at five trade shows and presentations (including TEDx Denver and the Burning Can Beer Festival), received hundreds of views and "likes" on social media platforms and the Oskar Blues website, and helped secure media interest about the company's rapid growth from CNBC, Fortune Magazine, 5280 Magazine and The Daily Meal. The infographic continues to grow and evolve along with the company, and is frequently used to provide an easy-to-understand overview of the company to its key audiences and beer enthusiasts around the world.