In 2011, Children’s Hospital Colorado launched a renaming campaign that included revised branding. In conjunction with this process, they asked GroundFloor Media’s (GFM) Digital Strategy team to create a new graphics package to provide brand enhancement assets for use on their video delivery.
GFM Digital Strategy worked with Children’s Hospital Colorado to develop an updated approach to branding video assets delivered on- and off-line. The GFM Digital Strategy team reviewed Children’s Hospital Colorado’s brand standards, general aesthetic and specific needs for intro and lock-up branding for videos and constructed a collection of motion graphics that balance the concept of professional services with the balloon whimsy established by the Children’s Hospital Colorado brand.
GFM Digital Strategy was able to quickly deliver video assets to Children’s Hospital Colorado to enable them to enhance its brand across multiple video platforms. The new intro/lock-up materials were so well received that the agency was asked to deliver multiple versions for use across several different divisions within Children’s Hospital Colorado.