Social Media
Just when you thought you were beginning to understand the scope of public relations… enter Social Media. But fear not. Social Media isn’t as confusing as you might think.
With more and more connectivity creating the intricate web of our personal and professional lives (thank you, Blackberry) this was only a natural progression. People are living more while at work, and working more while on their own time. So with these newly-blurred boundaries, it should be expected that folks want to know more about those with whom they do business.
Because of Social Media, a company is no longer a faceless entity. To reduce the stress of your company’s marketing department not knowing how to enter this entity, GroundFloor Media developed its social media program. The GroundFloor Social Media (GFsM) program provides clients with creative and intelligent recommendations for utilizing the social media universe to help further their marketing and public relations goals. So what does this mean?
Blogs
No longer considered an “electronic soapbox,” blogs give executives a chance to weave corporate messages into a relaxed, more personal style of communication. Building this presence lets an audience connect with a company in a very personal way. And a personal relationship is especially helpful when making a decision between competing companies.
Social Networking
You’ve heard of Social Networking sites and Online Communities – they go by the names LinkedIn, Facebook and MySpace, among others. What you may not know is that some people actually start here for information-gathering, foregoing traditional Web presence. Are you prepared? Your GFSM team can get you there.
Podcasts, Folksonomy, Viral campaigns and more
Reach all of your investors and shareholders wherever they are and make sure they hear your message. Ensure your social content is organized in the most intuitive fashion. Or simply open the door to a new customer base in a way you never before thought possible. Socializing, extending the shelf-life of your message, adding components to enhance existing campaigns – that’s second nature to your GFSM team.
Social Media’s not that confusing after all. And like we said, fear not. GroundFloor Media’s Social Media team has got you covered.
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