GFsM – GroundFloor Social Media Program

Can you raise funds for your nonprofit through Facebook? Tweet with your customers when bad news hits? “Host” video auditions for your reality show on YouTube? Does your CEO share provoking thoughts on your industry in a daily blog? Are you effectively using an SEO strategy to maximize the reach of the Web?

Yes, social media can sound daunting. Blogs. Tweets. Facebook. MySpace. YouTube. Widgets. Yelp. Podcasts. Vlogs. Wikipedia. Yahoo Groups. (just to name a few) Where do you start? You start with a solid online strategy and quickly understand that social media is really just a series of conversations. Conversations between customers, employees, investors… and you.

This new way of communicating is rapidly changing the face of public relations as we know it. For years, our industry dismissed online communication as just another outlet for blatantly biased rants or boring personal narratives. Today, as a communicator, it’s simply impossible – and irresponsible – to ignore the rise of the social media universe.

As of this moment (and this will change in an hour), there are 40 million active social network users in the U.S., and the fastest growing demographic base of users are those over the age of 25. Consumers have moved from content readers to content publishers. Companies must change with the times or risk being left in the viral dust.

The GroundFloor Social Media program (GFsM) has provided clients, including America On the Move, The Children’s Hospital, Colorado Department of Public Health and Environment, Colorado Garden & Home Show, Morton’s The Steakhouse, SmartyPig and Qdoba Mexican Grill, a way to break through the noise in a strategic and innovative way that sets them apart from their competitors.

Whether it’s hosting a Social Media 101 workshop for your team, building a strategic social media presence using specific tools and applications, or managing the inevitable crises that are more present than ever thanks to this new way of communicating instantly, our GFsM team works to develop and implement a customized social media outreach program that can help maximize your ROI. If you are looking for trend-related information on social media, please visit our Social Media 101 toolbox.