GFM Talk

Be a part of the conversations that matter most.

GFM Talk, the Media and Influencer Relations practice of GroundFloor Media

For many people, public relations means media relations. But the evolving role of the traditional news media and the rise of social media have dramatically changed the way news organizations work, while redefining who is an influencer. Reporters’ beats have widened while their deadlines have shortened. Bloggers, citizen journalists, community leaders and leading voices of vibrant online communities have created a whole new set of influencers. Building and maintaining relationships with the media and this new generation of influencers is still vitally important. But so is engaging in public conversations with them. That’s why we created GFM Talk, the Media and Influencer Relations practice of GroundFloor Media.

GroundFloor Media’s team of seasoned PR professionals has cultivated relationships with today’s most prominent journalists, analysts and influencers – whether they’re a beat reporter, a blogger, the leading voice of an online community or a soccer mom. These relationships enable GFM Talk to propel GroundFloor Media clients into the conversations that matter most. Conversations that shape perceptions and, ultimately, position our clients as industry leaders.

GFM Talk can help you shape conversations with top media, analysts and influencers with everything from press briefings and bylined articles, to community meetings and conversations on social media, and everything in between. GFM Talk can help you develop and refine your messaging platform and provide training on how to present it, so the value of your organization resonates loud and clear no matter who you’re speaking to or where you’re speaking to them.

But don’t take our word for it. Just look at what our industry peers are saying. In 2008 the Public Relations Society of America awarded GFM Talk’s campaign for the Colorado Department of Public Health and Environment its coveted Bronze Anvil, while the Society’s Colorado chapter awarded a 2009 Silver Pick award to a GFM Talk campaign for CH2M Hill. Also in 2008, the Colorado Healthcare Communicators awarded their Grand Gold Leaf award to GFM Talk for a Children's Hospital Colorado media relations campaign.

Related Services:

• Media outreach
• Influencer relations
• Analyst relations
• Community outreach
• Thought leadership campaigns
• Press & analyst tours
• Bylined article and op-ed writing and placement
• Case study development
• Awards programs and submissions
• Speaking opportunity programs and submissions
• Message development and refinement
• Media and message training
• Press kit (online and traditional) development