In 2011, Children’s Hospital Colorado launched a renaming campaign that included revised branding. In conjunction with this process, they asked GroundFloor Media’s (GFM) Digital Strategy team to create a new graphics package to provide brand enhancement... [more]
From strategy to implementation, the GroundFloor Media (GFM) Digital Strategy team looks at the big picture without forgetting the details. And digital, by its nature, is a constantly changing liquid medium. So our capabilities are always expanding and new ways of incorporating digital strategy into communications plans are constantly evolving. Tightly integrated into our strategic public relations programs, our Digital Strategy team helps bolster online relationships and connect your brand directly with consumers and influencers.
Whether you are launching a startup company or deepening a consumer relationship with an established brand, we give you the tools to engage in authentic two-way conversations with your target markets in the digital world. We listen to what your most important stakeholders are talking about and then we put the right strategy and tactics in place to connect and engage them in meaningful ways online.
We support clients by implementing strategies that cover the full digital media landscape, including online research and targeting; measurement and monitoring; SEO/SEM; influencer engagement techniques; online advertising and mobile apps; motion graphics and animation; brand enhancement; video production; and digital design and development, including websites and branded social media tools. We also work closely with you to create social media optimization programs focused on keywords and searchable language so that your online and offline plans are working in tandem to build visibility, credibility and profitability.