GFM Responds

Saving face in the news or on the Net.

GFM Responds, the crisis communications, online reputation and issues management practice of GroundFloor Media. For more information, visit our Crisis Communication/Issues Management site.

At GroundFloor Media, crisis management begins with taking a good honest look in the mirror. What is your company doing that others might find fault in? Is there a chink in the armor? Remember, no one is immune to attack. But with the very deliberate help of our Rapid Response Team, GFM Responds will help your organization anticipate, evaluate and respond to an array of issues from Chapter 11 bankruptcy to product recalls to disgruntled former employees. We train your team to be ready on a moment's notice to succinctly and intelligently respond to any emergency. All to help you manage perceptions of key constituents.

So why else should you consider GFM Responds? First, there’s our track record. The team at GroundFloor Media has successfully handled crisis situations for such high-profile clients as Coors Brewing Company, Qdoba Mexican Grill, Starbucks Coffee Company, Children's Hospital Colorado, Boulder Community Hospital, St. Anthony Central Hospital and Westwood College. Our seasoned counselors manage your internal and external communications, develop messaging, create positioning, train key spokespeople in the do’s and don’ts of responding to media coverage – be it traditional or online – and manage the viral nature of the Internet where crises can spread like wildfire.

We have gotten our fair share of awards for our clients. There was the 2009 Bronze Leaf award from Colorado Healthcare Communications in the category of Media Relations/Crisis Communication for our Boulder Community Hospital campaign. The 2008 Gold Pick Award from the Colorado Chapter of the Public Relations Society of America, recognizing our work for VICORP Restaurants in the category of crisis communications. And even a Pro Bono Campaign Honorable Mention from PR News Platinum PR Awards for Tennyson Center for Children campaign, just to name a few.

Related Services:

  In preparation:

• Ground Zero - Develop a “risk assessment”
  
  • Identify and prioritize areas of vulnerability
  • Research public perception, emerging trends and business practices (current and historic)
  • Conduct social media Digital Snapshot™
• Develop communications plan, including policies & procedures, lines of communication and potential scenarios with responses
• Develop messaging platforms and templates
• Develop third-party alliances
• Conduct crisis training/simulations
• Coordinate online and offline monitoring/tracking systems

  During a crisis:

• Provide strategic counsel
• Develop messaging for internal and external audiences
• Engage in stakeholder communication
• On-the-ground staff to support your teams locally, regionally and nationally
• Optimize management actions

  After the fact:

• Engage in reputation management campaigns
• Review and revise crisis procedures and plans