Reputation Management

GFM’s Rapid Response team provides strategic counsel, messaging, media training, media outreach, real-time media and online tracking and search engine optimization (SEO) as part of a personal or professional reputation-building campaign.

We work with clients to create messaging to be used in media interviews or online, as part of a campaign to discuss the client’s proactive activities. We monitor comments and pickup of any coverage and provide regular reports. To enhance SEO, we develop balanced content to populate social media and online outlets as part of proactive campaigns.