In the Know

Do you need a social media firm? An experiential marketing firm? A crisis communication firm? Or a traditional PR firm? The answer is yes.

Public relations is evolving in ways almost no one could have imagined even a few short years ago. Today, emerging online and social media technologies have empowered all of us to become active participants in shaping brands. Blogging has enabled consumers to become journalists. Wikipedia has transformed consumers into recognized experts in fields where they were previously unknown. Twitter has empowered consumers to become social commentators. And online retail sites have allowed consumers to become trusted critics as they give their opinions in instant surveys and product ratings.

Every day, conversations are forming between passionate people empowered with a new generation of online tools that allow them to exchange their ideas, opinions and values. This has given rise to new opportunities for companies willing to enter into a two-way conversation with these communities. And it has challenged the partners at GroundFloor Media Communications (GFM) to fashion a new generation of communications firm with the experience to help clients capitalize on the studied effectiveness of classic public relations techniques, while helping clients confidently navigate the nuances and opportunities of this changing media landscape. GFM calls this new class of communications Evolutionary Public Relations™ and is proud to be delivering Evolutionary Public Relations every day to clients across America.

As a leader in this burgeoning field, GFM leverages the leading edge in social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing to develop ingenious communications programs that tap into this growing desire among consumers for more public dialogue with the brands that serve them. And ambitious companies like Qdoba Mexican Grill, Children's Hospital Colorado, Examiner.com, Coors Light, Starbucks Coffee Company, Corporate Express and BNSF Railway have collaborated with GFM to ignite vibrant public conversations with the audiences they serve.