- A Little About Our History
- The Team
- Laura Love-Aden
- Ramonna Robinson
- Alexis Anzalone Anderson
- Wendy Artman
- Tricia Bennett
- Amanda Brannum
- Jay Clark
- Ashley Cohen
- Kimmie Greene
- Barb Jones
- Kimberly Langston
- Jim Licko
- Carissa McCabe
- Rich Miller
- Amy Moynihan
- Claire Mylott
- Carrie Odberg
- Bret Orton
- Jill Petersen
- Emily Port
- Kristina Reilly
- Gil Rudawsky
- Carolann Samuels
- Rebecca Scanlan
- Sarah Sparks
- Stuart Swineford
- Jennefer Traeger
- Amy Claire Wild
- Jennifer Wills
- Tracey Zeeck
- Community Outreach
- Careers
- Contact Us
Jennifer Wills | Senior Director of Communications
Biography | The Real Story
With experience at both corporations and PR agencies, Jennifer Wills brings a solid understanding of strategic communications to the GroundFloor Media (GFM) team. Having a keen understanding of local media operations, Jennifer helps clients navigate through strategic communications planning, proactive local and national public relations campaigns, internal communications and sensitive work around crisis and issues management.
Jennifer serves on GFM’s Rapid Response and Health and Wellness teams and has worked on national and local accounts across a variety of industries – including health and wellness, financial services, nonprofit and food & beverage. Her campaign work supports various service lines including media and influencer relations, internal communications, crisis communication and issues management, experiential marketing and social media.
During her tenure at GFM, Jennifer led the Colorado Health Foundation, the third largest health-focused foundation in the U.S., through its sale of its equity stake in the Denver-area’s HCA-HealthONE health care system; executed media relations for the USA Swimming Foundation’s six-city Make a Splash Tour; oversaw the move of Children's Hospital Colorado from Denver to the Anschutz Medical Campus in Aurora; and served on the Molson Canadian team to execute a national experiential campaign to “Welcome Back Hockey” in 2005, just to name a few. She also served as the in-house media relations specialist for Children's Hospital Colorado in 2006 and 2007.
Prior to joining GFM, Jennifer worked for Ultimate Electronics, a leading consumer electronics retailer that had 65 store locations in 14 markets. While at Ultimate Electronics, Jennifer focused on internal communications and promotional sponsorships. She managed the content on the company’s Intranet and worked with the senior management team on product integration, store openings and communication between the corporate office and individual stores. Jennifer was the recipient of the 2003 “Corporate Employee of the Year” award.
Jennifer began her career in public relations at Barnhart/CMI, a full-service marketing agency in Denver. While at Barnhart, she implemented media relations and community outreach programs for Jones International University, Canine Hardware, Zeppelin Development, Colorado Water Protection Project, Ultimate Electronics and glo Boutique. Additionally, Jennifer worked with Wells Fargo Bank in Colorado and Wyoming to develop Wells Fargo Link, a customer loyalty program.
Jennifer currently serves as the past president on the board of the Colorado Healthcare Communicators and is working with CancerCure, a group started by her mom in 1996 to support ongoing cancer research at CU Cancer Center, to increase membership.
A native of Colorado, Jennifer holds a bachelor’s degree in journalism from the University of Colorado at Boulder. She lives in the ‘burbs with her husband, their two daughters and their four-legged white lab mix. Jennifer and family can usually be found enjoying the outdoors – gardening, swimming, hiking and skiing, but never golfing. Even though her husband is a golf pro, that is one activity she has not mastered.
Biography | The Real Story
Born in Michigan, Jen Wills’ family hopped from Connecticut to California before finally settling centrally in Denver. She’s been with GFM since 2005, but up until then, she spent a great deal of downtime collecting milk mustache ads. Nobody knows why. But since she’s been doing it since the 8th grade, she figures she won’t mess with a good thing A former member of the crew team at CU Boulder, Jen learned that determination and focus help one accomplish whatever one wants – even if one wants more more milk mustache ads.
Jen proudly claims her mother as her personal hero, and clearly cherishes family above all else in her life. Those milk mustache ads have been replaced by the downtime distraction provided by her golf pro hubby, their beautiful daughter and spoiled pooch. They love taking their little one to the nearby park. They also love to sip a little vino on the patio and enjoy the stars and the quiet, chiminea-scented air.
She loves to travel and has seen Denmark, France, Italy and Russia, among other spots. But don’t think for a moment that you’ll catch this jet setter crashing in a low-rent hostel. She did it one night, and that was enough, claiming that noisy travelers and communal toilets are not really “her thing.” She actually slept with her hand on her necklace all night long, scared that someone might take it! She still has the necklace, so yeah, who’s crazy now?
While she used to daydream of wiling away the hours on the beaches of Positano, she now pines for simpler pleasures such as a nice massage or pedicure. But if she comes to your spa requesting Pedicular Manipulational Treatmentology, know that it’s one of her infamous “Jenniferisms,” so smile, and just charge her for the foot massage.
