Ramonna Robinson | Vice President and Managing Partner

Biography | The Real Story

Ramonna Robinson brings more than 18 years of communications experience to GFM. Her extensive background across a variety of industries and expertise areas – from sports to government to health care and from crisis communication to social media to health and wellness –brings diverse experience to the GFM team. She currently provides strategic counsel to the firm’s health and wellness, consumer product and sports-related account teams, oversees our strategic communications, social media and crisis communication and reputation management service lines, spearheads our new business efforts and plays an active role in the community.

Before taking on her leadership role with the agency, Ramonna led major health care and consumer accounts, including Starbucks Coffee Co., Coors Light and Children’s Hospital Colorado. She enjoyed landing coverage in a variety of national, regional and local outlets including Fast Company, Redbook, The New York Times, Sports Business Daily and on “Jimmy Kimmel Live.”

Before she joined GFM, Ramonna was the director of marketing and business development for Swedish Medical Center. At this hospital and Level I trauma center, she handled the media in both proactive and crisis situations, including such notable events as the medical evacuation of Dr. Ronald Shemenski, the physician from the South Pole who underwent emergency surgery at Swedish; and the hospital trauma team’s treatment of a remarkable young man who was impaled by a 2-by-4 in an automobile accident and lived to tell about it.

In the late 1990s, Ramonna served as the public information officer for the Lakewood Police Department (LPD), where she handled on-scene media relations, crisis communications and proactive public relations. In her position with LPD, she also assisted other law enforcement agencies in coordinating on-scene media relations during multijurisdictional incidents including the shootings at Columbine High School in 1999.

Ramonna’s professional experience also includes several years in amateur sports PR. As the director of communications and media relations, she handled the promotion and on-site media logistics for local, national and international events for the Indiana Sports Corporation (ISC) in Indianapolis. Such events included swimming and diving Olympic trials and various national and collegiate championships. While at ISC, Ramonna helped prepare the bid for and coordinate the relocation of the NCAA headquarters and Hall of Champions to Indianapolis and served on the public relations committee for the 1997 and 2000 NCAA Men’s Final Four. Her sports PR experience also includes working at USA Gymnastics and a variety of international events such as the Olympic Games (Atlanta), Pan American Games (Argentina), Goodwill Games (Russia) and World Basketball Championship (Greece).

Ramonna is a firm believer in giving back to the community and serves on the board of directors of SafeHouse Denver, Rocky Mountain Outward Bound School and the Denver Metro Chamber Leadership Foundation. Ramonna is a proud graduate of both Leadership Denver and Leadership Jefferson County.

Originally from Indianapolis, Ramonna received a bachelor’s degree in journalism, specializing in public relations, from Butler University and spent a year studying communications at Murdoch University in Western Australia. She has run 10 half marathons and has now decided to turn her attention to rock climbing. Ramonna also enjoys yoga, hiking, camping, skiing and sharing craft beer or a glass of wine with good friends.