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Amy Moynihan | Senior Director of Communications

Biography | The Real Story

Amy Moynihan has more than 16 years of communications and marketing experience in consumer-facing industries such as health and wellness, food & beverage, retail and education. Since joining GroundFloor Media (GFM), she has managed and worked on a variety of accounts including Children's Hospital Colorado, Starbucks Coffee, Coors Brewing Company and Mars Chocolate North America. 

Amy brings both in-house and agency experience to the table when working with clients.  In 2010 she served in-house with Children’s Hospital Colorado's communications team to support service lines including promoting the growth of the Orthopedics Institute and Youth Sports Medicine Program. She also served as the in-house external corporate communications manager for Coors Brewing Company in 2005 and 2006 and was a team member on the Coors Light and Molson Canadian brands through 2007.

Amy served as a board member for Downtown Boulder, Inc. from 2009 – 2011, and currently serves on the marketing and communications committee for Downtown Boulder and the Pearl Street Mall. In the summer of 2009, she completed the Leadership Boulder County program through the Boulder Chamber of Commerce.

Prior to joining GFM, she was the corporate communications director for Ultimate Electronics. She also served as a public relations manager at Barnhart/CMI full-service marketing agency and worked as a public relations specialist for the University of Denver’s University College promoting its graduate programs for working professionals and the lifelong learning programs for adults.

Amy holds a master’s degree in applied communication from the University of Denver and a bachelor’s degree in journalism from Texas Tech University. Amy is passionate about revolutionizing school food programs, smart engagement in youth sports, and supporting the arts. In her personal time, she hangs out with her husband, chases her children and occasionally goes hiking with the dog.

Biography | The Real Story

Joyful and Dedicated
Don’t let the blond hair and pretty face fool you – Amy Moynihan was not your average girl who grew up in Dallas. In fact, from an early age, she had dreams of seeing the world, traveling as a journalist for National Geographic. But when she kicked off her post-college career as a working journalist, well, she soon discovered that the profession was not always ideal for paying the rent.

Since taking on her role at GroundFloor Media in 2003, she’s been the one always willing to do anything for our clients – from dressing “Silver Bullet Girls” in furry boots and painting them blue to wrangling cats for live shots to pulling a reporter out of a pirate ship to conducting media training and social media digital snapshots. The latter made her reminisce about the PR industry’s evolution saying, “We’ve come a long way from pasting up newsletters and using that percentage wheel to crop photos. I actually used an electric typewriter in college! Man, I’m old!”

This doting wife and working mother of two has had to temporarily postpone the daily hikes with her pooch, but in her downtime she still looks forward to enjoying a nice, relaxing chai latte, reading historical fiction, going to movies and the theatre, and singing Andrew Lloyd Weber tunes at the top of her lungs on her commute to Denver from her home in the ‘burbs.

Even though the National Geographic gig didn’t work out the way she’d envisioned, it didn’t squash her love of travel.

Top Five:
On the iPod: U2, Adam Lambert, Muse, Michael Buble, show tunes, classical music, and the occasional country ballad
Pet Peeve: Rude, selfish and inconsiderate people
Collections: Profanity substitutes and “hand-sanitizer”
Guilty Pleasure: Reading – and re-reading – The Twilight Saga
The Inside Scoop: Her husband, now a lawyer in Denver, played Powell Lord III on “One Life to Live”

Copyright 2009 GroundFloor Media