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Barb Jones | Senior Public Relations Manager
Biography | The Real Story
As a marketing communications professional with more than 20 years of experience, Barb Jones brings a diverse background to the GroundFloor Media team. She’s overseen successful marketing and public relations programs for clients in a wide variety of industries including health care, financial services, real estate, consumer products, nonprofit and education. Barb thrives in a fast-paced environment and specializes in media relations, media training, issues management/crisis communication and community relations.
Most recently she served as a senior vice president and member of the executive leadership team at Schenkein, where she worked for 10 years. While there, she oversaw marketing communications and statewide public education for SmokeFree Colorado and managed all internal and external communications for the University of Colorado Hospital’s move to the Anschutz Medical Campus. Other clients she’s provided public relations and marketing support for include Forest City Stapleton, CIGNA HealthCare, Marsh, Denver Public Schools and Shea Properties. Barb has earned numerous industry awards for marketing communications campaigns based on measurable results.
Prior to joining Schenkein, Barb managed the public relations and community outreach activities for Security Life of Denver Insurance Company. In addition, she worked at Swedish Medical Center overseeing media relations, crisis communication and community development. Barb started her career working for the United Way conducting public relations and fundraising campaigns.
Barb is a graduate of the Denver Metro Chamber of Commerce’s 2005 Leadership Denver class and is a past member of the “Chamber 100” group. She was also named to the Denver Business Journal’s list of “Forty under 40,” a recognition of top young business and community leaders in Denver. She serves on the board of Metro CareRing and volunteers as a counselor. She previously served on the board of the Colorado Women’s Leadership Coalition, as well as on the public policy committee for the DIA Partnership.
Originally from Montreal, Barb earned her bachelor’s degree in mass communications and French from the University of Wisconsin – LaCrosse. She studied in France, where she also developed a passion for international travel. Most recently she visited Tanzania.
An avid outdoor enthusiast, Barb enjoys skiing, running, biking and spending time with her family at her mountain cabin in Winter Park, Colo.
Biography | The Real Story
Barb Jones probably knows more about our country than most of us combined. Why? Because it wasn’t until 2003 that she officially became a citizen. So the fundamental concepts of American democracy are still pretty fresh in her mind.
Born in Montreal, her father’s company whisked her family to Wisconsin in 1979, just in time for her to start high school, become a huge Packers fan and, of course, get lost in the glorious world of cheese.
Barb spent her college summers bartending. As a result, she’s always willing to share her signature sage advice, as well as her signature hand-muddled mojito. And, as a result, we’ll always have an in-house “mixologist” – one who can speak fluent French while reminding us all about our inherent rights and responsibilities that come with being an American. (Now, that’s some “mix”!)
It was shortly after graduating college that Barb made the move to Denver or as it’s possibly known in her former hometown, the “1.6km-High City.” While it may have taken her a while to become an official American, it certainly didn’t take her long to become a official Coloradan. No sir – that rocky, western view finally called her name enough times and she soon became the proud parent of two Golden Retrievers, an Audi A4 and a place in Winter Park. It’s there that she regularly does the things she truly loves: skiing and snowshoeing in the winter; mountain biking and trail running in the summer; reading; or spending time with family and friends.
An avid traveler, Barb enjoys her treks through Europe, Africa and Asia. But when she wants to kick back and relax, and the mountains just won’t do, say “adios, amiga” because she’s Mexico-bound.
Yet our Canadian-born American girl, who loves wandering the planet, still claims to carry with her wherever she goes the “curse of the Irish” – gorgeous red hair and pristine porcelain skin. We say, slap on some sunscreen, sister – that’s a curse we can live with!
