Industry Toolbox

Hot Trends Making News

Staying abreast of public relations and marketing industry news can be a daunting task for anyone. The communications industry is experiencing explosive growth, and new channels continue to unfold almost daily. Below you will find links to some of GroundFloor Media's top choices with regard to news, trends and issues impacting the industry. We encourage you to bookmark this page as it is updated regularly. And if you have a favorite recent industry trend article that we’ve missed, feel free to pass it along.

• Life on the Edge: Learning from Facebook - Business Week
• Agencies Will Have to Steer Marketers Toward the Big Ideal - Ad Age
• How Do You Manage?: Learning how to handle the press - International Herald Tribune
• Clients Try To Manipulate 'Unpredictable' Viral Buzz - Adweek
• PR Steals the Spotlight - The Advertiser
• PR's True Value Mirrors Its Values: Professor, Author and Veteran Researcher Grunig Advises on Getting a Seat at the Management Table-and Keeping It - Bulldog Reporter
• Advertising Execs Are Hypocrites - Brandweek
• Time to swap those four Ps for five Es - Brandweek
• Advertising drops ball, new champ is PR - Marketing News
• PR firms riding economy with double-digit growth - Boston Business Journal
• Mile-high optimism - PR Week
• Customer satisfaction doesn't count - Gallup Management Journal
• How to start a Startup - Harvard Computer Society
• Buddy, can you spare some time? - The Wall Street Journal
• Secret gets out on marketing's new way in - The Denver Post
• The whole world is a stage - The Daily Texan
• Public Relations is on the rise; perhaps it's the Crispin effect - Advertising Age
• As advertising struggles, PR steps into the breach - The Economist
• The end of advertising and media as we have known it - Advertising Age
• Home Depot: Tools for tots - Brandweek
• Branding is key part of firm's marketing - LA Times