Keeping Our Finger on the Pulse
We are information omnivores at GroundFloor Media (GFM). Every day, we devour as much news as we can get our hands on regarding PR, marketing and social media trends. It’s our duty, after all. Trends and technologies in the communications industry are changing at a meteoric rate, and we must stay on top of things to remain relevant.
Below you’ll find links to some of GFM’s top reads with respect to news, trends and issues impacting the industry – our hot sheet, if you will. Also, if you are looking for industry information on social media, please visit our Tapping Into Social Media section. By all means, bookmark this page because we update it often. And if you have a favorite recent industry trend article that we’ve missed, feel free to share.
- Creating Value: Public Relations and the New Brand Strategy – Council of Public Relations Firms
- How to Market in a Downturn – Harvard Business Review
- Agencies Will Have to Steer Marketers Toward the Big Ideal – Ad Age
- How Do You Manage?: Learning how to handle the press – International Herald Tribune
- Clients Try To Manipulate ‘Unpredictable’ Viral Buzz – Adweek
- PR’s True Value Mirrors Its Values: Professor, Author and Veteran Researcher Grunig Advises on Getting a Seat at the Management Table - and Keeping It – Bulldog Reporter
- Advertising Execs Are Hypocrites – Brandweek
- Time to swap those four P’s for five E’s – Brandweek
- Advertising drops ball, new champ is PR – Marketing News
- PR firms riding economy with double-digit growth – Boston Business Journal
- Mile-high optimism – PR Week
- Customer satisfaction doesn’t count – Gallup Management Journal
- How to start a Startup – Harvard Computer Society
- Buddy, can you spare some time? – The Wall Street Journal
- Secret gets out on marketing’s new way in – The Denver Post
- The whole world is a stage – The Daily Texan
- Public Relations is on the rise; perhaps it’s the Crispin effect – Advertising Age
- As advertising struggles, PR steps into the breach – The Economist
- The end of advertising and media as we have known it – Advertising Age
- Home Depot: Tools for tots – Brandweek
- Branding is key part of firm’s marketing – LA Times
